
Google’s Android platform for example has allowed Google to expose many of its services such as Maps, Search, Web Browsing, Mail, and more in a fashion that increased usage significantly. The search provider has been able to get people to use these services on mobile at an increasing rate which helps secure their loyalty for future usage on desktop and other computing devices that may serve Google Ads or other items that help make Google money. This has been a great success for Google as now their phone is used by even more people than iPhones and is growing at a fast rate due to the high availability of their devices at low costs and many distribution points.
Facebook’s move is an interesting one but will likely only have limited success to dedicated fans of Facebook that are willing to give up the power of an iPhone or mainly Google Android device for less Google perhaps and more Facebook.