
The company recently released a tweet explaining that they were not entirely sure whether this title would reach computers despite the scheduled release date of the 8th. Their latest game, Modern Warfare 3, has been quite a success having already generated $400 million in revenues in its first 24 hours which shows that there is still some monies to be made in the game industry. The interesting thing about this brand and the industry at large is how they have been able to bring in new audiences and customer segments such as younger kids, adults, and females whom do not usually buy expensive video games or games at all other than perhaps apps on their mobile phones. Their recent game sold over 6.5 million copies and had the social networks buzzing with males and females discussing the game coming out and standing in long lines to get it on time.